Content creation and optimisation work together to ensure that every piece of copy on your website will attract and convert quality website traffic.
When it comes to content optimisation, our team closely assess your current content and how we can improve it. These improvements evaluate how both search engines and users read the content. It is essential that search engines understand your content so they can index it and serve it to potential customers at the right time. As well as this, the copy has to be compelling enough to engage your target market successfully.
The optimisation process may look at spelling, grammar, and overall readability. However, it will also consider improving keyword placement and distribution. Finally, we will see if improvements can be made to your page titles and meta description. We will improve click-through rates (CTRs) and ensure the metadata accurately describes the page experience the user will receive.
Content creation takes into account your keyword research and competitor analysis to discover where your content gaps are. From here, content is carefully crafted to fill these all-important gaps, considering the needs of your users and your competition. Our in-house content team can deliver engaging, SEO-optimized content to wow both search engines and users. Whatever your tone of voice, our versatile team has the experience and expertise to write inspiring content for any sector.