Getting the right tone of voice is essential, but so is using the correct language and spelling for your chosen country. We take all of this into consideration when creating your ads. We write action–inspiring content that will leave you with more traffic, and so long as your landing pages are in good shape, more sales. Thanks to our research, the right colloquial phrases will be used, meaning you won’t alienate your new target audience.

Sign off on your PPC strategy and understand why we are taking such action. This will be completely bespoke to your business and relevant to your industry and audience while being country appropriate. As you are targeting a new country, a fresh take on a PPC ad is the best approach. Even if your current PPC efforts for UK or US markets are doing exceptionally well, we will still create a defined PPC strategy for your new target. Different countries display different search results. Your audience may search different terms or have other problems they need solving. We research all this in-depth to create a successful strategy!

Target audience research plays a huge role, ensuring you get more click-throughs. We look into the demographics, understanding their gender, age, education, income, occupation, and more, how your product or service can solve their pain points, and narrow it down to an audience that can be targeted. Knowing their needs enables your ad to be relevant and more engaging. Audience research ensures you are targeting the right people, and every click you pay for gives you a great ROI.

We ensure our clients succeed in their industry by carrying out campaign benchmarking. We will select PPC benchmarks, like click-through rate (CTR), cost per click (CPC), and conversion rate. Comparing your campaign performance against the industry standard lets us know whether yours is doing well compared to other companies. From here, we can then make improvements if necessary. We can tweak keywords, implement negative keywords, and more depending on the campaign benchmarking results.

Our international PPC service is transparent from start to finish. We monitor your ads once they are live, watching as it builds up real data, which we can assess. Upon analysing this, we can make any necessary changes to ensure your audience responds well to it. Every change we make is reported to you in our live dashboard. You can check this whenever you like, and if you have further questions, our Account Managers are on hand.