SEO Audit

PPC Audit Services

Not quite getting most out of your PPC budget and not hitting your return on ad spend (ROAS) from your PPC campaigns?

A PPC audit can give you insight and roadmap to succeed! Book a free consultation today and our expert PPC team can show you how to improve your PPC campaigns, traffic, and sales.

Your in-depth PPC Audit is a click away…
 
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What Is A PPC Audit?

A PPC Audit investigates your PPC account, identifying areas for improvement while pinpointing what is working to boost your PPC campaign results. We check every technical aspect, leaving no stone unturned, so we can provide you with positive results when your ads go live.  

Thanks to over a decade of experience, we can perform PPC audits for more than 40 industries, and they all start by us looking at:  

 

Technical Aspects Of Your PPC Account

User Experience

Existing Ad Campaigns

 

Your Target Audience

 

Audit Goals

 

Gathering these results enables us to produce a bespoke audit that will leave you with insights that make a huge difference to your PPC campaigns! 

 

What Is Typically Included In Our PPC Audit Services?

Your PPC Audit is bespoke, but knowing what is included as standard for our PPC Audit services is important. To put together your PPC Audit report, we must cover a lot of ground, and we like to be transparent about what we assess. This is what you could typically expect to be part of your PPC audit and what helps us deliver these great results.  

PPC offers you the ability to track performance easily. Our PPC audit provides a clear-cut view of how successful your ads are based on high priority metrics. We set up conversion tracking analysis to track your conversion rate and your cost per conversion for each campaign. Conversions are an action taken by your website visitors and can include signing up for newsletters, buying products or services, or visiting target pages. Different clients want to achieve various outcomes. Tracking lets you know how well each campaign performs and where changes need to be made to improve the conversion rate.
Keywords are crucial to the success of your campaigns. We check that your use of them isn’t hindering your efforts. We look at whether you are competing against yourself with duplicate search terms, how you compare to your competitors, any brand misspellings you could be bidding for, and review your search terms and triggered ads. We will negate irrelevant terms that won’t bring clicks and assess if your match types are most effective. Analysing your keywords and reviewing negative ones is one side of the coin. The other is producing high–quality ad copy to incorporate the keywords. Our team looks over the current copy and suggests how to improve it to evoke more action from your target audience.
We work with you to determine the structure of your campaign, as this will define the triggers for the ads. We assess where and when the ads should be displayed, which will include the keywords suggested by our keyword analysis. These are highly relevant to your landing pages. The structure is always created to support your goals. As PPC relies on a monthly budget, before we agree to go ahead, we chat with you about your budget to ensure you have enough to sustain the campaigns to reach the goals.
This analysis will check multiple attribution models, highlighting which ones are performing and providing you with conversions. We can look at the first interaction, last interaction, last non-direct click, time-decay, and more. Understanding the role your ads play within your wider digital communication strategy is helpful for selecting good budgets. Your goals can impact which model is doing well. By the end of the analysis, you will understand how PPC works with other marketing channels.
We check the quality of your AdWords campaigns, so we can suggest updates and tweaks to improve the performance. We look at whether your current setup for the scripts and the automated changes that are being made are right for your campaign. If you have run previous AdWords campaigns with limited success, our AdWords management service can implement all the suggestions from our audit and change this.
Ads are not just displayed on one device. They can be for mobile devices, desktops, and tablets. We will assess the bidding strategy for each based on your results. Mobile devices might require higher bid adjustments, and as search engines put mobile indexing first, it may make more sense to set a lower one for other devices. Our analysis ensures your investment is put into the right pot to get the best possible ROI.

Our PPC Audit Process

Chat with a dedicated Account Manager so we can get an idea of what our PPC audit can do for you and the scale of it.
We learn your goals to help the audit perform how you need it to. These metrics will be the ones most important to you – we can help you form these.
We begin the analysis process. We look at the location, time of day and hour information, device-based bidding, conversion tracking, and more to build a better picture.
The structure defines the triggers for your ads, so we look over this to determine when they should be displayed and where. We also assess the campaign settings – an often overlooked aspect!
With everything audited, we present our findings to you. We will review our suggestions over a call, video meeting, or in person if you prefer. If you are sending to clients, our report enables you to easily put your own branding on it.

Benefits Of Our PPC Audit Services

Deep PPC Understanding

Our experts have years of experience doing PPC audits, so when doing yours, you are guaranteed that if anything is not performing as well as it should or is negatively harming your efforts, they will pinpoint it. Their knowledge means they won’t just spot these but will always suggest how to improve them.

Dedicated Account Manager

Your dedicated Account Manager is here to be your point of contact throughout the PPC Audit process. They can update you on how it is going, what the report means, and the next steps to implement these suggestions. This support is vital for businesses dealing with lots of client accounts at once and who likely want to get progress updates. Knowing who to turn to when clients come to you is important to us.

Thorough Audit And Analysis

We deep dive into every aspect of your PPC account, as even the slightest element can cause disaster for PPC campaigns. Your PPC account audit is then reported back to you clearly and concisely. We do everything jargon-free here, so even if you present this audit to your clients, you can effortlessly guide them through it.

PPC Audit White Label Packages

Make the most of our white label services for PPC audits, or check out our white label PPC Management service and PPC Consultancy Service, and more. We offer all of our PPC services as white label so companies can get the support they need and ensure a high standard of work every time.  

Don’t have a PPC audit service set up at your own business but have aspirations to? Our white label services are what you need. Let’s talk over a cup of tea or coffee to find out more about how we can help your business expand with minimal effort but with maximum results.  

 

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